What this site puts on your device.
One preference we store so the banner stops asking, and analytics that do not load at all unless you accept them. No advertising cookies, no cross-site tracking, no data sold on.
The short version
This site runs no advertising or cross-site tracking cookies. Nothing that measures you loads until you accept it. If you decline, the site works exactly the same — you simply appear in fewer of our numbers.
What we store without asking
One item, and it is not a cookie. When you choose Accept or Decline on the banner, we record that choice in your browser's local storage under the key valuearc-cookie-consent. It never leaves your device, and it exists so we do not ask you the same question on every page. Clearing your browser's site data for this domain removes it and the banner returns.
Our host also sets short-lived technical data needed to serve and secure the site — routing, load balancing and abuse protection. This is not used to profile you and cannot be switched off without breaking the site.
What loads only with consent
Google Analytics 4, and only after you press Accept. It sets first-party cookies — typically _ga and a property-specific _ga_* pair — that distinguish one browser from another so we can count visitors rather than page loads. They last up to two years unless you clear them.
We use it to see which pages earn their place, which referrers send real readers and where the site is slow. We have not enabled Google Signals, advertising features or remarketing, and we do not upload personal identifiers to it.
Aggregate performance measurement
Our host, Vercel, records aggregate page-view and web-vitals data for the site. It is cookieless and is not used to build a profile of an individual visitor, which is why it is not gated behind the banner. It tells us load times and error rates, not who you are.
Changing your mind
Clear this site's stored data in your browser and the banner will ask again on your next visit. You can also block or delete cookies for this domain in your browser settings, or use its Do Not Track or equivalent privacy controls. Blocking cookies here will not degrade the site.
Third-party pages
Links from this site to other services — a client's system, a social profile, a documentation host — take you to sites with their own cookie practices. Check their notices; we cannot set or clear cookies on their behalf.
When this changes
If we add anything that stores or reads data on your device, we will list it here and, where consent is required, put it behind the banner before it loads.
If you think something is storing data we have not listed here, tell us at neeraj@valuearc.co and we will check.